Brands only have 1.7 seconds to grab attention with video ads. Here’s how to do it

As an advertiser, it’s never been harder for you to capture and retain your audience’s attention. Research from the University of California, Irvine and Microsoft reveals that back in 2004, people spent an average of 2.5 minutes looking at any given screen before heading elsewhere. Today, this figure has dropped to just 47 seconds. All of which means that if you’re going to engage potential customers and compel them to take action, you’d better grab their attention fast. How...

Phil Norris

Customer Psychology › 6 min read

BFCM display ad strategy: Best practices from Home Depot, Pandora and more

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. Per Adobe Analytics, Cyber Monday remains the biggest online shopping day of all time, with total sales climbing 7.8 percent to $38 billion last year — including peak sales of $15.7 million per minute between 10:00 – 11:00 pm Eastern. With so much on the line, it makes sense to start planning your...

Phil Norris

eCommerce › 6 min read

Battle of the brewers: How Bud Light, Guinness & Modelo are competing through display ads

The pop of the bottle opening. The gentle glug-glug-fizz as you decant the golden liquid. The foamy head; the condensation on the glass. You just can’t beat a frosty beer on a hot summer’s day. Beer-related searches on Google spike during the hottest months of the year… …and with International Beer Day still in our recent memory (who knew?), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer...

Phil Norris

Food and Drink › 6 min read

How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Not normally a big fan of weight lifting or equestrianism or modern pentathlon? You might change your mind, because the 2024 Summer Olympics (July 26 – August 11) are here. Given that the two previous editions of the summer Games both surpassed three billion viewers, it’s expected to be one of the most-watched televised events of the past decade. In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing...

Phil Norris

Advertising Basics › 6 min read

Airbnb, Booking.com and VRBO: Analyzing the display ad strategies of big travel brands

Now that summer is in full swing, many of us have one thing on our minds: travel. Interest in travel-related search topics like “hotel” spikes during the hottest months of the year… …prompting travel brands large and small to battle it out for our vacation bucks. But how do the travel industry’s biggest advertisers leverage display ads to differentiate themselves? Where are they spending their money? And what types of creatives and landing pages do they use? To answer...

Phil Norris

Landing Pages › 7 min read