When the internet was born, display ads were the very first form of digital advertising. Back then, they were called banner ads. But they died a slow natural death, mainly because they were super intrusive and irrelevant to web users. To provide some perspective, the CTRs of the first banner ads back in 1994 were 78%. Now the average CTR in the U.S. is 0.8%, half of which are accidental clicks. However, with better technology, we are now seeing...
Arvind Kesh
The Beginner's Guide to Display Advertising › 10 min read
According to an Adobe survey, 45% of respondents had no desire to view ads. The main reason? Most ads are intrusive. People get hit by an average of 5,000 ads per day! After a while, they just become blind to those ads. Native advertising solves this huge psychological challenge of intrusion. These are ads that are designed to blend into the natural content of a website. The automobile and travel industries are the top industries using native advertising. If...
According to Statista, 8% of 18– to 29-year-olds are in a committed relationship with a partner or spouse they met online. Using a dating app has become a meaningful and common method for people to find the love of their life. Of course, there are many more people out there using these various apps looking for casual dating, friendship, and other things. Within this pool of eager singles, you have a plethora of subcategories for different niches and preferences....
The internet has become an integral part of human civilization. Every day, thousands of new users are gaining access to it. It’s not just about social media, though: The internet is changing the way we conduct monetary transactions. Even governments are using the internet for important missions. With such huge implications, threats also have become more dangerous. Too much is at stake. This is why the global antivirus market is booming. According to SBWIRE, the global antivirus-software market is...
Project management companies face a huge challenge when it comes to acquiring customers. The project management industry is huge—it is set to hit $6.7 billion by the year 2022—and the number of tools on the market is exploding as well. That means that companies in this space face an unprecedented amount of competition when it comes to getting in front of potential users. To cut through the noise, the best of the best are using digital advertising. We analyzed...
