Creating a successful campaign on Google Display can be tricky. Just ask my friend Bob. Note: Urban Dictionary defines “my friend” as ‘a phrase that people use when they are too embarrassed to admit they are talking about themselves’. I assure you, that’s not the case here. [Image source: wikipedia.org] Bob works at an ecommerce store that sells construction equipment and was tasked with creating a campaign for generating leads. For his first campaign Bob had a budget of...
Imagine that you have been running ad campaigns for a client for a year, and it’s been going well. You can and should suggest increasing the ad budget to your client, but you must make sure that the client will get benefit from the extra cost. If the agency’s goal is only increasing its own revenues, it will be extremely difficult to “sell” this idea to the client. In this post we’ll cover a 4 point strategy to help...
Footwear is a multi-billion dollar industry. Nike Inc.’s market capitalization alone is $105.3 billion and growing. [Image Source: nytimes.com] To sell more shoes, footwear advertisers have invested heavily in display advertising. As a result, there’s a lot of data that we can look at. But for this post, we decided to focus on comparing the landing pages of some top footwear advertisers. Meet the Candidates For our analysis we looked in Adbeat and chose three high-spending footwear advertisers....
In this guide, we will talk about various ways to analyze the performance of your ad campaigns on Google Display Network. This analysis is performed with the help of the following metrics and dimensions: Conversions, Bounce Rate, Cost per Conversion, Clickthrough Rate (CTR), Demographics, and Traffic from different devices. Note: This article is for people who manage Google Display Network Campaigns. Reader’s level of training: Beginner/Intermediate. 1. Make sure that conversion tracking is turned on and is working. Go to Adwords and sign...
“The report of my death was an exaggeration” Mark Twain In 2016, the amount of money spent on display advertising in the US surpassed what was spent on Search for the first time ever. In 2017, spending on display in the US will hit $40.86 billion. But even with positive news like that, there are still a few problems display still hasn’t solved. In this article, we’re going to discuss what I see as the three biggest problems...
