Breaking down HostGator’s $919.2K ad spend: How the web-hosting provider is using strategically-crafted campaigns to stand out from their competitors.

Surbhi Dhawan

Case Study › 6 min read

Inside Vimeo’s $28M advertising strategy: How Youtube’s artsy, ad-free, alternative is making a dent in the video-sharing landscape.

Surbhi Dhawan

Case Study › 8 min read

Monday.com raises $150M more in equity funding: Here’s an in-depth look into their $12M ad spend.

Surbhi Dhawan

Case Study › 8 min read

There’s new money in town: How PayPal is using their $20.4M ad spend to attract and convert more customers.

Surbhi Dhawan

Facebook Advertising › 10 min read

How Groupon is using most of their $65.8M ad spend on video ads to successfully increase conversions.

Surbhi Dhawan

eCommerce › 8 min read

Mobile vs Desktop native ads : What are the key differences?

Surbhi Dhawan

Advertising Basics › 6 min read

An introduction to HTML5 rich media ads and why brands should invest in them.

Surbhi Dhawan

Advertising Basics › 6 min read

How brands can use competitive intelligence to scale in a global marketplace.

Surbhi Dhawan

Scaling Campaigns › 6 min read

How Comparisons.org’s is successfully using affiliate marketing to drive traffic and engage with customers.

Surbhi Dhawan

Case Study › 5 min read

How TaxAct and H&R Block leverage the tax season to optimize their advertising strategy.

Surbhi Dhawan

Case Study › 8 min read