Analyzing American Express’s $167M Display Ad Strategy

Rupali Jeganathan

Finance › 5 min read

Brands only have 1.7 seconds to grab attention with video ads. Here’s how to do it

Phil Norris

Customer Psychology › 6 min read

BFCM display ad strategy: Best practices from Home Depot, Pandora and more

Phil Norris

eCommerce › 6 min read

Ad Testing 101: Create Effective Ads That Drive Results

Rupali Jeganathan

A/B Split Testing › 6 min read

Battle of the brewers: How Bud Light, Guinness & Modelo are competing through display ads

Phil Norris

Food and Drink › 6 min read

How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Phil Norris

Advertising Basics › 6 min read

Airbnb, Booking.com and VRBO: Analyzing the display ad strategies of big travel brands

Phil Norris

Landing Pages › 7 min read

How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy

Phil Norris

eCommerce › 8 min read

8 persuasive Pride display ad campaigns (featuring Hulu, Tinder & more)

Phil Norris

Advertising Basics › 5 min read

How Grammarly’s $210M display ad strategy helped it become a unicorn

Rupali Jeganathan

Case Study › 5 min read